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1 social cause advertising
рекл. = public service advertisingАнгло-русский экономический словарь > social cause advertising
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2 social cause advertising
Универсальный англо-русский словарь > social cause advertising
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3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 public service advertising
сокр. PSA рекл. общественная [социальная\] реклама (реклама, направленная на формирование положительного или отрицательного образа какого-л. социального явления; цель данного вида рекламы — привлечение людей к участию в решении каких-л. социальных проблем)Syn:social advertising, public interest advertising, public-affairs advertising, social cause advertising, cause advertising, public service announcement, public-issue advertisingSee:Advertising Council, non-commercial advertising, charity advertising, opinion advertising, issue advertising, educational advertising 2)* * *Англо-русский экономический словарь > public service advertising
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5 реклама по общественным проблемам, реклама-обращение к общественности, общественно-проблемная реклама
Advertising: social advertising, social cause advertisingУниверсальный русско-английский словарь > реклама по общественным проблемам, реклама-обращение к общественности, общественно-проблемная реклама
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6 общественная проблема
Advertising: social causeУниверсальный русско-английский словарь > общественная проблема
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7 общественное движение
1) General subject: grassroots movement (Grassroots movement invokes little-known law in effort to tackle alcohol abuse in dozens of Punjab villages. (Guardian)), social movement2) Politics: civic movement3) Advertising: social causeУниверсальный русско-английский словарь > общественное движение
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8 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
9 grand
grand, e [gʀɑ̃, gʀɑ̃d]1. adjectivea. ( = de haute taille) tall• quand il sera grand [enfant] when he grows up• tu es grand/grande maintenant you're a big boy/girl nowd. (en nombre, en quantité) [vitesse, poids, valeur, puissance] great ; [nombre, quantité] large ; [famille] large, bige. ( = intense) [bruit, cri] loud ; [froid, chaleur] intense ; [vent] strong ; [danger, plaisir, pauvreté] greatf. ( = riche, puissant) [pays, firme, banquier, industriel] leadingg. ( = important) great ; [ville, travail] big• je t'annonce une grande nouvelle ! I've got some great news!h. ( = principal) main• la grande difficulté consiste à... the main difficulty lies in...i. (intensif) [travailleur, collectionneur, ami, rêveur] great ; [buveur, fumeur] heavy ; [mangeur] bigj. ( = remarquable) greatk. ( = de gala) [réception, dîner] grandl. ( = noble) [âme] noble ; [pensée, principe] loftym. ( = exagéré) faire de grandes phrases to voice high-flown sentimentsn. ( = beaucoup de) cela te fera (le plus) grand bien it'll do you the world of good• grand bien vous fasse ! much good may it do you!2. adverb3. masculine nouna. ( = élève) senior boyb. (terme d'affection) viens, mon grand come here, sonc. ( = personne puissante) les grands de ce monde men in high places4. feminine nouna. ( = élève) senior girl5. compounds━━━━━━━━━━━━━━━━━The grandes écoles are competitive-entrance higher education establishments where engineering, business administration and other subjects are taught to a very high standard. The most prestigious include « l'École Polytechnique » (engineering), the three « Écoles normales supérieures » (arts and sciences), « l'ÉNA » (the civil service college), and « HEC » (business administration).Pupils prepare for entrance to the grandes écoles after their « baccalauréat » in two years of « classes préparatoires ». → CLASSES PRÉPARATOIRES CONCOURS ÉCOLE NATIONALE D'ADMINISTRATION* * *
1.
grande gʀɑ̃, gʀɑ̃d adjectif1) ( de dimensions importantes) ( en hauteur) tall; (en longueur, durée) long; ( en largeur) wide; (en étendue, volume) big2) (nombreux, abondant) large, biglaver à grande eau — to wash [something] in plenty of running water [légumes]; to wash [something] down [sol]
3) ( à un degré élevé) [rêveur, collectionneur, ami] great; [tricheur, joueur] big; [buveur, fumeur] heavy4) ( important) [découverte, expédition, nouvelle] great; [date] important; [rôle] major; [problème, décision] bigla grande majorité — the great ou vast majority
5) ( principal) main6) ( de premier plan) [société, marque] leading7) (brillant, remarquable) [peintre, vin, cause] great; [cœur, âme] nobleLouis le Grand — Louis the Great; esprit
les grandes classes — École the senior forms GB, the upper classes US
9) ( qualifiant une mesure) [hauteur, longueur, distance, valeur] great; [pointure, quantité, étendue] large; [vitesse] high10) (extrême, fort) [bonté, amitié, danger, intérêt] great; [bruit] loud; [froid] severe; [chaleur] intense; [vent] strong, high; [tempête] big, violentà grands cris — loudly; cas, remède
11) ( de rang social élevé) [famille, nom] great12) ( grandiose) [réception, projet] grand13) ( emphatique) [mot] big; [phrase] high-soundinget voilà, tout de suite les grands mots — there you go, straight off the deep end
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3.
adverbe wideouvrir grand ses oreilles — fig to prick up one's ears
4.
nom masculinles cinq grands — Politique the Big Five
5.
en grand locution adverbialePhrasal Verbs:* * *ɡʀɑ̃, ɡʀɑ̃d grand, -e1. adj1) (= de haute taille) tallIl est grand pour son âge. — He's tall for his age.
2) (= aîné)C'est sa grande sœur. — She's his big sister.
3) (= adulte)Il est assez grand pour... — He's old enough to...
4) (= gros, vaste, large) big, large5) (importance, stature) greatC'est un grand ami à moi. — He's a great friend of mine.
les grandes lignes CHEMINS DE FER — the main lines
6) (ampleur, degré)les grands blessés; Les grands blessés ont été emmenés à l'hôpital en hélicoptère. — The severely injured were taken to hospital by helicopter.
7) (intensif)Ça te fera beaucoup de bien d'être au grand air. — It'll be very good for you to be out in the open air.
2. adv3. nm/f1) (= élève, enfant) big boy, big girlIl est chez les grands maintenant. — He's in the senior school now.
C'est une grande, elle peut y aller seule. — She's a big girl now, she can go on her own.
2) (= personnage)4. nm* * *A adj1 ( de dimensions importantes) ( en hauteur) [personne, arbre, tour, cierge] tall; (en longueur, durée) [bras, enjambée, promenade, voyage] long; ( en largeur) [angle, marge] wide; (en étendue, volume) [lac, ville, salle, trou, édifice, paquet] large, big; [tas, feu] big; ( démesuré) [pied, nez, bouche] big; un homme (très) grand a (very) tall man; un grand homme brun, un homme grand et brun a tall dark man; plus grand que nature larger than life; ouvrir de grands yeux to open one's eyes wide;2 (nombreux, abondant) [famille, foule] large, big; [fortune] large; grande braderie big sale; pas grand monde not many people; faire de grandes dépenses to spend a lot of money; il fait grand jour it's broad daylight; laver à grande eau to wash [sth] in plenty of running water [légumes]; to wash [sth] down [sol]; à grand renfort de publicité with much publicity;3 ( à un degré élevé) [rêveur, collectionneur, travailleur, ami, ennemi, pécheur] great; [tricheur, joueur, lâcheur, idiot] big; [buveur, fumeur] heavy; grand amateur de ballet great ballet lover; c'est un grand timide he's very shy; les grands malades very sick people; c'est un grand cardiaque he has a serious heart condition;4 ( important) [découverte, migration, expédition, événement, nouvelle, honneur] great; [date] important; [rôle] major; [problème, décision] big; ( principal) main; c'est un grand jour pour elle it's a big day for her; une grande partie de la maison a large part of the house; une grande partie des habitants many of the inhabitants; la grande majorité the great ou vast majority; ⇒ scène;5 ( principal) main; le grand escalier the main staircase; le grand problème/obstacle the main ou major problem/obstacle; les grands axes routiers the main ou trunk GB roads; les grands points du discours the main points of the speech; les grandes lignes d'une politique the broad lines of a policy;6 ( de premier plan) Écon, Pol [pays, société, industriel, marque] leading; les grandes industries the big industries;7 (brillant, remarquable) [peintre, œuvre, civilisation, vin, cause] great; [cœur, âme] noble; c'est un grand homme he's a great man; les grands écrivains great authors; un grand nom de la musique a great musician; un grand monsieur du théâtre a great gentleman of the stage; Louis/Pierre le Grand Louis/Peter the Great; les grands noms du cinéma/de la littérature indienne the big names of the cinema/of Indian literature; de grande classe [produit] high-class; [exploit] admirable; ⇒ esprit;8 ( âgé) [frère, sœur] elder; [élève] senior GB, older; ( adulte) grown-up; mon grand frère my elder brother; les grandes classes Scol the senior forms GB, the upper classes US; quand il sera grand when he grows up; mes enfants sont grands my children are quite old; une grande fille comme toi! a big girl like you!; 12 ans! tu es assez grand pour te débrouiller 12 years old! you're old enough to cope;9 ( qualifiant une mesure) [hauteur, longueur, distance, poids, valeur, âge] great; [dimensions, taille, pointure, quantité, nombre, étendue] large; [vitesse] high; [kilomètre, mois, heure] good; il est grand temps que tu partes it's high time you were off ou you went;10 (intense, extrême, fort) [bonté, lâcheté, pauvreté, amitié, chagrin, faim, danger, différence, intérêt] great; [bruit] great, loud; [froid] severe; [chaleur] intense; [vent] strong, high; [tempête] big, violent; avec grand plaisir with great ou much pleasure; dans le plus grand secret in great secrecy; d'une grande bêtise/timidité very ou extremely stupid/shy; à ma grande honte/surprise much to my shame/surprise; sans grand espoir/enthousiasme without much hope/enthusiasm; sans grande importance not very important; il n'y a pas grand mal à cela/à faire there isn't much harm in that/in doing; avoir grand faim/soif to be very hungry/thirsty; avoir grand besoin de to be badly in need of; ça te ferait le plus grand bien it would do you a world of good; à grands cris loudly; ⇒ cas, remède;11 ( de rang social élevé) [famille, nom] great; grande dame great lady; la grande bourgeoisie the upper middle class;12 ( grandiose) [réception] grand; grands projets grand designs; avoir grande allure, avoir grand air to look very impressive;13 ( emphatique) [mot] big; [phrase] high-sounding; un grand merci a big thank you; faire de grands gestes to wave one's arms about; et voilà, tout de suite les grands mots there you go, straight off the deep end.B nm,f1 ( enfant) big boy/girl; Scol senior GB ou older pupil; il a fait ça tout seul comme un grand he did it all by himself like a big boy; il fait le ménage comme un grand he does the housework like a grown-up; pour les grands et les petits for old and young alike;C adv wide; ouvrir grand la bouche to open one's mouth wide; ouvrir tout grand les bras to throw one's arms open; les fenêtres sont grand(es) ouvertes the windows are wide open; ouvrir la porte toute grande to open the door wide; ouvrir grand ses oreilles fig to prick up one's ears; ouvrir tout grand son cœur fig to open one's heart; les bottes chaussent grand the boots are large-fitting; leurs vêtements taillent grand their clothes are cut on the large side; voir grand fig to think big.D nm ( pays) big power; ( entreprise) leader, big name; les grands de ce monde the great and the good; Pol the world's leaders; les cinq grands Pol the Big Five; les grands de l'automobile the top car manufacturers; c'est un grand de la publicité he's big in advertising.E en grand loc adv [ouvrir] wide, completely; faire de l'élevage en grand to breed animals on a large scale; quand ils reçoivent, ils font les choses en grand when they entertain they do things on the grand scale or they really go to town○.grand argentier Hist royal treasurer; hum keeper of the nation's purse, Finance minister; le grand art alchemy; grand banditisme organized crime; grand bassin ( de piscine) main pool; Anat upper pelvis; grand cacatois main royal sail; grand caniche standard poodle; le grand capital Écon big money, big investors pl; grand commis de l'État top civil servant; grand coq de bruyère capercaillie; grand corbeau raven; grand couturier couturier; grand débutant absolute beginner; grand duc Zool eagle owl; grand écart Danse, Sport splits (sg); faire le grand écart to do the splits; le grand écran the big screen; grand électeur ( en France) elector who votes in the elections for the French Senate; ( aux États-Unis) presidential elector; grand ensemble high-density housing complex; la vie dans les grands ensembles high-rise living; grand d'Espagne Spanish grandee; grand foc outer jib; grand frais Météo moderate gale; grand hunier main topsail; grand hunier fixe lower main topsail; grand hunier volant upper main topsail; grand invalide civil, GIC civilian who is registered severely disabled; grand invalide de guerre, GIG Prot Soc ex-serviceman who is registered severely disabled; le grand large Naut the high seas (pl); grand magasin Comm department store; grand maître ( aux échecs) grand master; grand maître de l'ordre des Templiers Hist Grand Master of the Knights Templar; grand mât Naut mainmast; le grand monde high society; le Grand Nord Géog the Far North; Grand Œuvre Great Work; grand officier de la Légion d'Honneur high-ranking officer of the Legion of HonourGB; le Grand Orient the Grand Lodge of France; grand panda giant panda; Grand Pardon Day of Atonement; grand patron Méd senior consultant GB, head doctor US; grand perroquet Naut main topgallant sail; grand prêtre Relig, fig high priest; grand prix Courses Aut, Sport grand prix; le grand public the general public; Comm produit grand public consumer product; grand quart Naut six-hour watch; Grand quartier général, GQG Mil General Headquarters, GHQ; grand quotidien Presse big national daily; grand roque Jeux ( aux échecs) castling long; le Grand Siècle Hist the 17th century (in France); grand teint colourfastGB; grand tétras capercaillie; grand tourisme Courses Aut, Aut GT, gran turismo; le Grand Turc the Sultan; grand veneur Chasse master of the hounds; grande Armée Hist Grande Armée (Napoleon's army); grande Baie Australienne Géog Great Australian Bight; la grande banlieue the outer suburbs (pl); Grande Barrière (de Corail) Géog Great Barrier Reef; la grande bleue the sea; la grande cuisine Culin haute cuisine; grande distribution Écon volume retailing; grand école higher education institution; la Grande Guerre Hist the First World War; grande gueule○ loud mouth○; grande hune Naut maintop; la grande muette the army; la grande muraille de Chine Géog the Great Wall of China; grande personne grown-up, adult; la grande presse Presse the popular dailies (pl); grande puissance Pol superpower; grande roue ( de foire) big wheel GB, Ferris wheel US; grande série Comm mass production; fabriqué en grande série mass-produced; grande surface Comm supermarket; grandes eaux fountains; fig ( pleurs) waterworks; dès qu'on la gronde, ce sont les grandes eaux the minute you tell her off, she turns on the waterworks; grandes lignes Rail main train routes; grandes marées spring tides; grandes ondes Radio long wave (sg); Grandes Plaines Géog Great Plains; les grands blessés the seriously injured; grands corps de l'État Admin senior branches of the civil service; grands espaces Écol open spaces; grands fauves Zool big cats; grands fonds Naut ocean depths; les grands froids the cold of winter; Grands Lacs Géog Great Lakes; grands singes Zool great apes; ⇒ école, voyage.ⓘ Grande école A prestigious third-level institution where admission is usually by competitive entrance examination or concours. Places are much sought after as they are widely considered to guarantee more promising career prospects than the standard university institutions. Many grandes écoles specialize in particular disciplines or fields of study, e.g. ENA, Sciences Po, etc.( féminin grande) [grɑ̃, grɑ̃d] (devant nom masculin commençant par voyelle ou h muet [grɑ̃t]) adjectifA.[ASPECT QUANTITATIF]grand A/B/C capital A/B/Cune grande tour a high ou tall towerun grand fleuve a long ou big riveravoir de grands pieds to have big ou large feetmarcher à grands pas to walk with great ou long strides3. [d'un certain âge - être humain] big[aîné - frère, sœur] big4. [qui dure longtemps] long5. [intense, considérable] greatpendant les grandes chaleurs in high summer, in ou at the height of summerun grand incendie a major ou great firela grande majorité de the great ou vast majority ofils plongent à une grande profondeur they dive very deep ou to a great depth7. [entier]elle m'a fait attendre une grande heure/semaine she made me wait a good hour/a good week9. GÉOGRAPHIE10. ZOOLOGIEB.[ASPECT QUALITATIF]les grands problèmes de notre temps the main ou major ou key issues of our timece sont de grands amis they're great ou very good friendsles grands blessés/brûlés/invalides the seriously wounded/burned/disabled3. [puissant, influent - banque] top ; [ - industriel] top, leading, major ; [ - propriétaire, famille] important ; [ - personnage] great4. [dans une hiérarchie]les grands dignitaires du régime the leading ou important dignitaries of the regime5. [noble]avoir grand air ou grande allure to carry oneself well, to be imposing6. [généralementéreux]il a un grand cœur he's big-hearted, he has a big heart7. [exagéré] biggrands mots high-sounding words, high-flown language8. [fameux, reconnu] greatun grand journaliste a great ou top journalistil ne descend que dans les grands hôtels he only stays in the best hotels ou the most luxurious hotelsle grand film de la soirée tonight's big ou feature filmles grandes dates de l'histoire de France the great ou most significant dates in French history9. HISTOIRE10. [omnipotent, suprême] greatC.[EN INTENSIF]sans grand enthousiasme/intérêt without much enthusiasm/interestsa grande fierté, c'est son jardin he's very proud of ou he takes great pride in his gardenun grand merci à ta sœur lots of thanks to ou a big thank you to your sistercette cuisine a grand besoin d'être nettoyée this kitchen really needs ou is in dire need of a cleantoute la famille au grand complet the whole family, every single member of the familyjamais, au grand jamais je n'accepterai never in a million years will I acceptà sa grande surprise much to his surprise, to his great surprise————————, grande [grɑ̃, grɑ̃d] (devant nom masculin commençant par voyelle ou h muet [grɑ̃t]) nom masculin, nom féminin1. [enfant - d'un certain âge][en appellatif]merci mon grand! thanks, son!allons, ma grande, ne pleure pas! come on now, love, don't cry!comme un grand: je me débrouillerai tout seul, comme un grand/toute seule, comme une grande I'll manage on my own, like a big boy/a big girl[en appellatif]alors, ma grande, tu as pu te reposer un peu? well dear, did you manage to get some rest?[personne de grande taille]pour la photo, les grands se mettront derrière for the photo, tall people ou the taller people will stand at the back————————adverbe1. [vêtement]2. (locution)3. [largement]4. ART————————nom masculin1. PHILOSOPHIE → link=infiniment infiniment2. [entrepreneur, industriel]les grands de l'automobile the major ou leading car manufacturers————————grands nom masculin plurielÉCONOMIE & POLITIQUEles grands [les puissants] the rich (and powerful)les grands de ce monde the people in (positions of) power ou in high places————————en grand locution adverbiale[complètement] on a large scaleil faut aérer la maison en grand the house needs a thorough ou good airinggrande école nom féminingrand ensemble nom masculingrande surface nom fémininThe grandes écoles are relatively small and highly respected higher education establishments. Admission is usually only possible after two years of intensive preparatory studies and a competitive entrance examination. Most have close links with industry. The grandes écoles include l'École des hautes études commerciales or HEC (management and business), l'École polytechnique or l'X (engineering) and l'École normale supérieure (teacher training). -
10 leave
A n1 ( also leave of absence) ( time off) gen congé m ; Mil permission f ; to take leave prendre des congés ; to take three days' leave prendre trois jours de congé ; I've taken all my leave for this year j'ai pris tous mes congés pour cette année ; to be granted 24 hours' leave Mil recevoir une permission de 24 heures ; to be on leave gen être en congé ; Mil être en permission ; to come home on leave Mil rentrer en permission ;2 ( permission) autorisation f ; to give sb leave to do donner à qn l'autorisation de faire ; to have sb's leave to do avoir l'autorisation de qn de faire ; to ask sb's leave to do, to ask leave of sb (to do) sout demander à qn l'autorisation de faire ; by ou with your leave avec votre permission ; without so much as a by your leave sans autre forme de procès ;1 ( depart from) gen partir de [house, station etc] ; ( more permanently) quitter [country, city etc] ; ( by going out) sortir de [room, building] ; he left home early il est parti tôt de chez lui ; to leave school ( permanently) quitter l'école ; the plane/train leaves Paris for Nice at 9.00 l'avion/le train pour Nice part de Paris à 9 heures ; to leave the road/table quitter la route/table ; to leave France to live in Canada quitter la France pour aller vivre au Canada ; to leave the track [train] dérailler ; to leave the ground [plane] décoller ; to leave one's seat se lever ; I left him cleaning his car quand je suis parti, il nettoyait sa voiture ; the smile left her face fig son sourire s'est effacé ; as soon as the words left her lips… à peine eut-elle fini de parler… ;2 ( leave behind) ( forgetfully) laisser [person] ; oublier [object] ; ( deliberately) quitter [partner] ; laisser [key, instructions, name, tip, address] (for pour ; with chez) ; ( permanently) abandonner [animal, children, family] ; he left his umbrella on the train il a oublié son parapluie dans le train ; the kittens had been left in a sack on avait abandonné les chatons dans un sac ; she's left her husband elle a quitté son mari ; to leave sb sth laisser qch à qn ; I've left him some instructions/the key je lui ai laissé des instructions/la clé ; to leave sb/sth in sb's care confier qn/qch à qn ;3 ( let remain) laisser [food, drink, gap, choice] ; he left his vegetables/wine il a laissé ses légumes/son vin ; you leave me no choice ou alternative but to… vous ne me laissez pas d'autre choix que de… ; he left us in no doubt as to ou about his feelings il ne nous a laissé aucun doute quant à ses sentiments ; to leave sth lying around laisser traîner qch ; to leave sth tidy/open/in ruins laisser qch en ordre/ouvert/en ruines ; to leave sb homeless laisser qn sans domicile ; to be left homeless se retrouver sans domicile ; there are/we have five minutes left il reste/il nous reste cinq minutes ; he was left short of money/time il ne lui restait plus beaucoup d'argent/de temps ; he stared at what was left of the house il a regardé longuement ce qui restait de la maison ; ten minus seven leaves three Math sept ôtés de dix, il reste trois ; the accident left him an orphan/a cripple l'accident a fait de lui un orphelin/un invalide ; the attack left her with a scar/a broken nose elle a gardé une cicatrice/un nez cassé après l'agression ; where does that leave me? qu'est-ce que je vais devenir? ;4 ( allow to do) to leave sth to sb laisser [qch] à qn [job, task] ; to leave it (up) to sb to do laisser à qn le soin de faire ; it will be left to him to do it on lui laissera le soin de le faire ; to leave the decision/choice (up) to sb laisser à qn le soin de décider/choisir ; to leave it up to sb where/how etc to do laisser qn décider où/comment etc faire ; to leave sb to do laisser qn faire ; leave him to sleep laisse-le dormir ; to leave sb to it ( to do something) laisser qn se débrouiller ; ( to be alone) laisser qn tranquille ; to leave sb to himself, to leave sb be ○ laisser qn tranquille ; leave him/me alone laisse-le/-moi tranquille ; leave it to ou with me je m'en occupe, je m'en charge ; leave everything to me! je m'en occupe, je me charge de tout! ;5 ( result in) [oil, wine, tea] faire [stain] ; [cup, plate etc] laisser [stain, mark] ; [cup, heel, chair] faire [hole, dent] ; the operation will leave a scar vous garderez une cicatrice de l'opération ;6 ( postpone) laisser [task, homework, housework] ; leave it till tomorrow/Friday/the end laisse ça pour demain/vendredi/la fin ;8 Jur ( bequeath) laisser, léguer [money, property] ; to leave sth to sb, to leave sb sth léguer qch à qn ;9 ( be survived by) laisser [widow, son, daughter] ;10 ( pass) to leave sth on one's left/right passer qch à gauche/à droite.C vi ( prét, pp left) partir ; to leave for partir pour [airport, France] ; to leave for work partir travailler ; to leave for another company partir dans une autre société ; he left for a career in advertising il est parti pour faire carrière dans la publicité.D v refl ( prét, pp left) to leave oneself (with) se réserver [time, money] ; to leave oneself short of money/time ne pas prévoir assez d'argent/de temps.■ leave about, leave around:▶ leave [sth] around ( carelessly) laisser traîner [books, papers, toys] ; ( deliberately) disposer [cushions, books, magazines].■ leave aside:▶ leave [sth] aside, leave aside [sth] laisser [qch] de côté ; leaving aside the question of ( ignoring for now) si on laisse de côté la question de ; ( not mentioning) sans parler du problème de.■ leave behind:▶ leave [sb/sth] behind1 ( go faster than) distancer [person, competitor] ; fig (in business, intellectually) distancer [person, competitor] ; the teacher left the students behind les étudiants n'arrivaient pas à suivre le professeur ;2 ( move away from) [vehicle, plane] s'éloigner de [coast, country, ground] ; [traveller] laisser [qch] derrière soi [town, country] ; [person] quitter [family, husband] ; fig en finir avec, tirer un trait sur [past, problems, relationship] ;3 ( fail to bring) ( accidentally) oublier, laisser [object, child, animal] ; ( deliberately) laisser [object, child, animal] ;▶ leave [sth] behind ( cause to remain) [person] laisser [chaos, problems, bitterness] ; [earthquake, storm, flood] faire [damage] ; to leave chaos behind laisser la pagaille ○ ; the army/tornado left a trail of destruction behind it l'armée/la tornade a tout détruit sur son passage ; to be ou get left behind ( not keep up) ( physically) [person] se faire distancer ; ( intellectually) ne pas suivre, être largué ○ ; ( in business) [country, company] se laisser distancer ; ( not be taken) ( accidentally) être oublié ; ( deliberately) the plants were left behind on a laissé les plantes.■ leave in:▶ leave [sth] in laisser [object, paragraph, quote].■ leave off:▶ leave off [rain] cesser ; [person] s'interrompre ; to carry on ou continue where one left off reprendre là où on en était ; where did we leave off? où en étions-nous? ; leave off ○ ! arrête ○ ! ;▶ leave [sth] off, leave off [sth]1 ( not put on) ne pas mettre [coat, tie, hat, lid, blanket] ; ( not put back on) ne pas remettre [coat, tie, hat, lid, blanket] ;2 ( not switch on) ne pas allumer [light, TV] ; ne pas brancher [iron, kettle] ; ( leave switched off) laisser [qch] éteint [light, central heating, TV] ; laisser [qch] débranché [iron, kettle] ;3 ( omit) omettre [name, item, letter] ; ( by mistake) oublier [name, item, letter] ; to leave sth off a list omettre qch d'une liste.■ leave on:▶ leave [sth] on2 ( not switch off) laisser [qch] allumé [light, TV, central heating] ; laisser [qch] branché [iron] ; laisser [qch] ouvert [gas, tap] ; laisser [safety catch].■ leave out:▶ leave [sb/sth] out, leave out [sb/sth]1 ( fail to include) ( accidentally) omettre, oublier [word, line, name, fact] ; oublier [ingredient, object, person] ( deliberately) omettre [name, fact, reference] ; ne pas mettre [ingredient, object] ; (from social group, activity) tenir [qn] à l'écart ; to feel left out se sentir tenu à l'écart ; leave it out ○ ! arrête ○ ! ; to leave sth out of omettre qch de [text] ; to leave sb out of exclure qn de [group] ; leave me out of it! ne me mêlez pas à ça! ; to leave sth out of one's calculations ne pas tenir compte de qch dans ses calculs ;2 ( let remain outdoors) laisser [qch] dehors [bicycle, washing, milk] ;3 ( not put away) laisser [qch] dehors [clothes] ;4 ( not put in) ne pas mettre [contact lenses, plug] ; ( not put back) ne pas remettre [contact lenses, plug].■ leave over:▶ leave [sth] over1 ( cause to remain) laisser [food, drink] ; there is/we have some money left over il reste/il nous reste de l'argent ;2 ( postpone) remettre [qch] à plus tard [discussion, meeting].
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